Through a private sector-driven approach, this program uses a variety of incentives, capacity building, and practices to stimulate market players to invest in productivity, financing, and business relationship enhancing improvements. KCDMS also leads interventions to improve nutritional outcomes and strengthen the capacity of county governments to facilitate agricultural sector growth. In turn, these efforts ensure that county and national level policy dialogue is grounded with business association needs and market intelligence, which facilitates a more inclusive business and investment enabling environment at all stages of target value chains. KCDMS also facilitates market linkages in domestic, regional, and international markets for more competitive value chains. During the COVID-19 pandemic, KCDMS redirected investments to ensure the functioning of local markets, working with agri-businesses to conduct outreach to smallholders through widespread radio messaging to foster continued production and increase access to inputs during the pandemic. In addition, the program worked with key business development services providers to assist farmer cooperatives on business development.