Lasting Roots: ADVANCE II and the Outgrower Business Model in Ghana

AgricultureMarket
Written By Cate Urban

This report addresses a well-recognized evidence gap1 on the longer-term impacts created by market driven programming; specifically, programming influenced by market systems development (MSD) principles. It does so by presenting the findings of an ex-post study conducted three years after the close of the Feed the Future Ghana Agricultural Development and Value Chain Enhancement (ADVANCE) II Activity in 2020. It examines the scale and sustainability of changes resulting from ADVANCE II’s outgrower business (OB) model—shown in Figure 5 (in the body of the report)—in the maize, soybean, and rice sectors. The OB model was developed by supporting lead farmers to operate as micro or small enterprises that offered a range of services to smallholder farmers (SHF). These services include improved access to inputs, information, mechanization, and aggregation services for small farmers.

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Lasting Roots: ADVANCE II and the Outgrower Business Model in Ghana

Source: USAID
Year: 2024

Cate Urban

I founded Urban Web Renovations after 11 years of leading global marketing strategies for nonprofit organizations in Washington, DC. In each position I held, one thing remained the same – my passion for managing web sites and social media accounts for both organizations and major thought leaders.

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