Total Market Initiatives for Reproductive Health

Health
Written By Cate Urban

This primer documents the work of members of the Market Development Approaches Working Group of the Reproductive Health Supplies Coalition in defining and implementing total market initiatives (TMI). A TMI in reproductive health is a process in which the suppliers and financers of reproductive health products and services from across sectors—public, nonprofit, and commercial—develop a common strategic framework for maximizing use of reproductive health products and services to improve equity, efficiency, and sustainability in the health system. In addition to defining the concept and providing practical examples, the paper discusses when TMIs should be implemented, the process for implementation, and what indicators should be used to measure their success.

Download PDF
Total Market Initiatives for Reproductive Health

Source: USAID
Year: 2012

Cate Urban

I founded Urban Web Renovations after 11 years of leading global marketing strategies for nonprofit organizations in Washington, DC. In each position I held, one thing remained the same – my passion for managing web sites and social media accounts for both organizations and major thought leaders.

Previous

Evaluating the Impact of Mobiles for Reproductive Health (m4RH)
Next

Technology Recommendations MAMA Bangladesh