Technology Recommendations MAMA Bangladesh

Health
Written By Cate Urban

Aponjon’s innovative mobile health information service offers subscribers a choice of either interactive voice response (IVR) or short message service (SMS) formats, and Bangladesh customers overwhelmingly prefer audio over text message format. Based on business plan projections, Aponjon requires a high capacity voice platform that can serve up to 3 million subscribers with twice weekly recorded messages of one minute duration.

When Aponjon design phase began in 2010, proprietary customized IVR systems were the only options available that met requirements of mobile operators. Software companies with telephony expertise have made large investments in integrated IVR platforms using high-end hardware programmed to accommodate each mobile operator’s specifications. These systems require large development investments; those costs are recouped through “turn-key” service license fees that bundle application development, maintenance, hosting and operations. New IVR models are needed to address to dramatically lower operating costs and promote scalable services. As a first-in-class national service, Aponjon is positioned to drive these changes.

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Technology Recommendations MAMA Bangladesh

Source: USAID
Year: 2012

Cate Urban

I founded Urban Web Renovations after 11 years of leading global marketing strategies for nonprofit organizations in Washington, DC. In each position I held, one thing remained the same – my passion for managing web sites and social media accounts for both organizations and major thought leaders.

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